Mastering Crisis Communication with ChatGPT:
A Practical Guide.
e-Book: Mastering Crisis Communication with ChatGPT, A Practical Guide
Are you a communication professional looking to stay ahead of the curve when it comes to using advanced language models such as ChatGPT in crisis communications?
My ebook, Mastering Crisis Communication with ChatGPT: A Practical Guide, delves into the role of AI in crisis communications and provides practical tips, examples and tools for effectively navigating crisis situations and protecting your organization's reputation.
Rod Cartwright
Principal, Rod Cartwright Consulting, Special Advisor, CIPR Crisis Communications Network and Chair, EACD Crisis and Risk Communication Expert Group
Review: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
"Fortune favours the brave or - in the case of Philippe Borremans' excellent guide to 'Mastering Crisis Communication with ChatGPT' - the speedy!
His e-book covers all the key ground at this early stage of the AI debate: from an overview of generative AI, multiple crisis comms AI use cases and the crucial importance of good 'prompts' to the (current) limitations of AI, the role of the technology/human interface in giving advice and all-important ethical considerations.
Much ink has already been spilt debating ChatGPT's potential application to strategic and marketing communications. This contribution, focused specifically on crisis comms, is among the very best so far and is well worth a good read"
Whats Inside?
The ebook delves into the role of AI in crisis communications, including its limitations and best practices.
In the first chapter, I discuss the role of advanced language models such as ChatGPT in crisis communications, including AI system limitations and general best practises.
The second chapter provides practical tips on how to use ChatGPT to create content and achieve the best possible results.
The third chapter covers the use of ChatGPT to generate fictional crisis scenarios and includes draft prompts, optimised prompts and outcomes.
The fourth chapter provides examples of the use of ChatGPT to generate reactive statements in the context of a crisis scenario.
The fifth chapter looks at using ChatGPT to generate key messages and includes draft prompts, optimised prompts and outcomes.
The sixth chapter looks at using ChatGPT for "red teaming" exercises in the context of media relations.
The seventh chapter is about using ChatGPT to design crisis communication plans and includes a full outline for you to use.
Finally, chapter eight - Moving beyond ChatGPT - covers potential future applications of the more powerful GPT model and future updates.
Written with communication professionals in mind, this book is a must-have for anyone looking to master the art of crisis communication using ChatGPT.
Download the book now and take the first step towards mastering crisis communication with ChatGPT.
About the Author
My name is Philippe Borremans, and I am an independent consultant specialised in risk and crisis communication and current Vice President of the International Association of Risk and Crisis Communication - IARCC.ORG
With over 25 years of experience, I have worked with a wide range of organisations, from large corporations to non-profit organisations, to help them develop and implement effective crisis and risk communication strategies.
My extensive experience and knowledge of crisis communication and technology has led me to write this ebook, Mastering Crisis Communication with ChatGPT: A Practical Guide, to help organisations use advanced language models such as ChatGPT to improve crisis communication.
My passion is to help organisations communicate effectively during a crisis and emerge stronger. Whether you are a member of a crisis response team, an executive or a communications professional, this book will give you the techniques you need to integrate AI into your operations.